What,
exactly, is "Branding?"
Glad
you asked. It's a term you hear a lot these days,
but it's often misused.
There's
the obvious meaning of brand recogition, such as with
the Nike "swoosh." But these days, the term
is often used to signify something more: in short,
how you react to a product emotionally,
as opposed to logically.
A
successful ad campaign will almost always have elements
of both.
As
TV viewers' attention spans grow shorter, and as there's
ever more competition for "eyeballs" with
computers and video games, creating a more distinctive
"brand" is more important than it's ever
been. |
